Colour cosmetics
Estate Cosmetics
Expressive colour for eyes, lips and face. From a palette of warm neutrals and vivid shades to a focused lip-colour story, Estate brings a playful point of view to makeup.
EG flagship brandExplore
MONTRÉAL / A CANADIAN BEAUTY GROUPWe own, develop
We own, develop
and distribute
beauty brands.
EG Beauty Brands is a Montréal-based, Canadian-owned beauty group behind Estate Cosmetics and Sona Cosmetics.
01 / THE BRANDS BEHIND THE BUSINESSIndividual by nature.
Individual by nature.
Connected by EG.
Colour cosmetics. Beauty accessories. New development. Six identities, each with its own products, perspective and next chapter.
Meet the brands
Colour cosmetics
Sona Cosmetics
Liners, glosses, blush and contour. Sona brings a playful approach to everyday makeup, with colour for lips, cheeks and the finishing touches that make a look your own.
EG flagship brandExplore
Colour cosmetics
Floss Beauty
Mascara, cream blush and lip colour. Floss brings a few everyday makeup essentials together, with room for your own expression.
Commercial enquiries through EGExplore
Beauty & wellness accessories
Common Care
From brushes and combs to hair towels, rollers and clips, Common Care focuses on the accessories around the daily beauty routine.
Commercial enquiries through EGExplore
PRESENTED CONCEPT / PACKAGING RENDER02 / BEAUTY BUSINESSFor your stores.
For your stores.
For your next move.
An assortment for your stores. A distribution plan for your brand. An EG brand for your market. Start with the opportunity.
01
FOR RETAILERS
Find your next assortment.
Explore our brands or bring a brief for an exclusive or private-label programme.
02FOR ESTABLISHED BRANDS
Build a distribution plan.
Introduce your products, the demand behind them and the rights available for a defined market.
03FOR INTERNATIONAL DISTRIBUTORS
Represent an EG brand.
Name the brand and country, then tell us about your local retail experience.
ESTATE / RETAIL DISPLAY RENDER03 / RETAILER-LED PROGRAMMESA shelf starts
A shelf starts
with your customer.
A branded range, an exclusive assortment or a private-label brief. Start with the customer and category need. Product format, shelf price, quantities, packaging and timing shape what comes next.
Explore retail programmes
SONA COSMETICS / BRAND IMAGERY04 / CANADA / OCTOBER 2026Sona,
Sona,
at Ardene.
Sona products on Ardene’s Canadian website, October 2026. Visit the collection for the retailer’s current selection.
Explore the Ardene collectionA CANADIAN BEAUTY GROUP
The product is the beginning. How a brand meets its customer is part of the story.
05 / RETAIL & BEAUTY PROGRAMMES
Our distribution.
Selected retail accounts and beauty programmes across our brands, past and present. Different channels. The right place for each brand.
- Europe
- Marketplace
RETAIL · PRIVATE LABEL · INTERNATIONALOur distribution
Our distribution
network.
A wider view of where our brands could go. Selected opportunities for future retail programmes, retailer-led brands and market entry across Canada, the U.S. and India.
North American opportunities
RETAIL & RETAILER-LED BRANDS
- Target
A WIDER VIEW OF INDIA
India opportunities.
Retail, marketplace and distribution channels identified for future market development in India. Shown as opportunities for EG, not current EG customer relationships.
- Reliance Retail
- Shoppers Stop
- Tata CLiQ Palette
- Flipkart
06 / FROM MONTRÉALBeauty brands.
Beauty brands.
A commercial point of view.
Brand development, product direction, retail programmes and distribution. Each brand keeps its own identity; EG connects the product work to the next opportunity.
Meet EG45.50° N / 73.57° WMontréal↗
OUR HOMECanada
YOUR NEXT MARKETA brand. A country. A channel.
Introduce your distribution business and the market you want to develop with an EG brand.
Become a distributor